Crafting a Compelling Brand Story with Jennifer Maker

When purchasing handmade, people often want to know the story behind the brand. That is where crafting a compelling brand story comes in! We are chatting this week about writing your brand story and why you should share it. Increase sales by creating a brand story that really resonates with your ideal customer.


Our guest this week is Jennifer Maker. Jennifer’s passion is helping people craft lives they LOVE! She inspires and teaches tens of millions how to make all the things, from stunning home decor and gifts to useful DIY and organizational projects. She believes everyone can make — and share — what they love. Through the site, YouTube channel, Academy, and Advance program, she demystifies everything from supplies and equipment to techniques and styles, inspiring the confidence to create beauty and realize your dreams.


Check out Jennifer Maker Advance – The Ultimate Design Experience that takes you beyond the basics to create customized projects easier with ongoing projects, templates, and workshops!

Want help writing your brand story? Pick up the brand story workbook from Angie Holden! Purchase for just $4.97 at

Let us help you craft your future by turning your passion into a paycheck. Angie Holden and Cori George are teaming up for a series of live events dedicated to helping you start and grow your craft business. Be sure to subscribe so you don't miss any of the future episodes!


Sign up for our email newsletter here:

Ask us questions here:

Shop our merch now for shirts, mugs, stickers, hats, and more!

Want more from Cori and Angie? Be sure to subscribe to our YouTube channels and follow on Instagram using the
links below.